KASK Helmets, based in Italy and known for developing, designing and manufacturing safety helmets of the highest quality for activities ranging from downhill skiing to cycling, is expanding into the North American equestrian market.
KASK will make its official debut as a superior safety choice for riders in various equestrian disciplines at the American Equestrian Trade Association (AETA) show in Oaks, PA, from August 15-17, 2015.
Launched in 2004, KASK is a relatively young company that, thanks to a talented team of expert engineers and partnerships with Italy's leading factories, has experienced a tremendous evolution marked by success all along the way. In every field of application, KASK helmets are at the forefront, be it cycling, downhill skiing, ski touring, mountaineering, climbing, rescue, or work safety.
For its equestrian industry debut, KASK has brought Mr. Gianluca Caron on board as the Brand Manager of the North American equestrian division. Caron, a native of Italy and a rider himself, has lived in the U.S. for seven years and has a proven track record introducing and establishing the Parlanti boots brand and, mostly recently, Kingsland Equestrian to the U.S. market.
“KASK is a pillar of safety and quality in industries outside the equestrian world and their future within a sport where those two things are paramount is sure to be very bright,” said Caron. “We are excited to unveil the new helmets at the AETA show and are confident their popularity will take off.”
Mr. Diego Zambon, General Manager of KASK, is proud to see his company enter the equestrian market, as well as introduce their commitment to quality to a new audience.
“KASK has gone through a big evolution motivated by a greater commitment to applying the industry’s most advanced knowledge of safety and design to the sport world,” he said. “The company is now proud to present its new equestrian helmets collection, 100% a product of Italy, which is the perfect representation of our corporate motto: safety, comfort and design.”
AETA has served to unite the industry and support connections between equestrian manufacturers and retail buyers with semi-annual trade shows. The AETA August show will take place at the Greater Philadelphia Expo Center at 100 Station Avenue and showcase the best in up-and-coming, as well as established equine brands. In particular, KASK will showcase their equestrian lines and customization options, which can also be viewed here.
For more information on KASK Helmets, visit www.kask.com. Social media sites for KASK Equestrian helmets will be launched in the coming weeks.
KASK's mission is to maintain a perfect balance between technological excellence, functionality, safety, and attractive design in its products. KASK is constantly researching and looking for ways to further improve the quality of its helmets. Now among the top brands in sports and outdoors, KASK is committed to maintaining the highest standards in safety helmet production in order to ensure quality and protection for the most demanding customers.
Beyond the sheer quality of the materials and the unique elegance of KASK design, KASK safety helmets for outdoor sports grant athletes the priceless freedom of knowing that they are protected. KASK's perfectly ergonomic helmets, produced entirely in Italy, were developed to fit the needs of world's top athletes, and therefore ensure the wearer of unparalleled comfort even in the most rigorous of circumstances. Visit KASK online at www.kask.com.
For trade enquiries please contact:
Phone: +1 (980) 255-9936